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McDonaldization
McDonaldization is a very important way to think and concept to believe in. It is the thought of how a chain store like McDonalds is benefiting from several common and repeated characteristics. Some of those are familiarity, calculability, control, predictability, and efficiency. The main concepts behind McDonalds, to the consumer, are that it is affordable, fast and convenient. Which makes it hard for small businesses around them to survive. They offer too many choices that a consumer can't rationalize with any locals.
I have read all of the suggestions and these are the one's that I chose to explain.
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"Avoid daily routine as much as possible. Try to do as many things as possible in a different way from one day to the next." The compromises that an individual would incur from this situation would be that he/she would become unpredictable and less efficient. Doing things differently every time is confusing and time consuming also; it would be very unwise to do.
"Instead of popping into H&R Block at income-tax time, hire a local accountant, preferably one who works out of an office in the home." By doing this you would not know how efficient this person is. Also, you would not be familiar with him/her and would not know the quality of the work.
"Similarly, the next time a minor medical or dental emergency leads you to think of a visit to a McDoctor or a McDentist, resist the temptation and go instead to your neighborhood doctor or dentist, preferably one who is in solo practice." In this situation you would not know how efficient the doctor is. Also, you would not be familiar with him/her and would not know the quality of the work and whether or not you can trust them. Plus you will not be able to control which doctor you get to visit. Your security could be at risk and that is something that you should be reluctant to compromise with.
"At least once a week, pass up lunch at McDonalds and frequent a local greasy spoon. For dinner, again at least once a week, park the car, unplug the microwave, avoid the freezer, and cook a meal from scratch." The first compromise that you would encounter is the fact that this local store may not have the food that you particularly want or cook it how you like. Then they may not offer prices that appeal to you and it might take longer to get it. When you go home and cook a meal you are losing time that you could be doing something else with and it could cost more and not taste as well.
"To really shake up the clerk at the department store, use cash rather than your credit card." When you use cash instead of your credit card you could inconvenience yourself because you may not have cash left for the week or could have had other plans with it. You are compromising your convenience and predictability.
"Avoid Hair Cuttery and other hair cutting chains; the next time your hair needs cutting, go to a local barber or hairdresser." When you go to your hairdresser you usually develop a personal relationship with them and do not usually trust just anyone with your hair. So if you just go to a local barber you are unfamiliar with them and the way they cut hair. In addition to that since they are only a local store they cannot compete with the prices that a chain offers.
"Instead of using a McChild care center, leave your child with a neighborhood parent interested in earning some extra money." In doing this you will be uncertain of the qualifications of the sitter and are unfamiliar with who is going to be watching your child. Security is also at risk, because you don't have any reliable sources that have used this service before.
"When dialing a business, always choose the voice mail option that permits you to speak to a real person." If you would only choose a voice mail option when calling someone you will not be able to resolve a problem immediately if it is something serious. You are then becoming anti-social, by only communicating through voice mail.
McDonaldization is good for society because is does a lot for us. For instance, they make it easier to make decisions on what and where to eat. It allows for the prices to be affordable, by being established in several places and attainable almost anywhere you want. This concept also, ensures us of the efficiency of the product that you are buying and makes you feel secure when purchasing it. It does have some negative effects but they are overweighed by the tremendous burden that it lifts off the average persons shoulder. Therefore making McDonaldization a good concept to follow.
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