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Target
I visited the Bluffton Target with the Marketing class on Thursday evening. The store was not very busy because of a rainstorm, but it still had a number of helpful employees on duty. The following is my personal observation of the store
Parking Lot
· Plenty of empty parking spaces due to the time and weather.
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· Able to accommodate a large number of customers.
· Extremely clean and neat with an employee gathering and returning carts.
Storefront
· Very organized and tidy.
· Attractive, clean and modern.
· Trashcan easily accessible and not overflowing.
Entryway
· Double automatic and manual doors for both entrance and exit.
· Very contemporary appearance.
· Large carpeted area with easy access to customer service, gift registry and ATM.
Cafeteria
· Good selection of reasonably priced fast food and ice cream bar.
· Excellent location in the front of store.
· Tables and floor clean and well maintained.
Restrooms
· Near the front of the store and easy to locate.
· Three sinks, two urinals and three stalls.
· Overall clean interior with modern styling.
Departments
· Well thought-out with visible color-coded department designators overhead.
· Highly maintained with merchandise faced on shelves.
· Customer scanner service available in all departments.
Employees
· Uniformed and professional looking.
· Very willing to offer assistance to customers.
· Noticeably friendly and knowledgeable of products and their location.
Selection
· Great, especially in the household products sections.
· Massimo and Cherokee shoes and clothing.
· Various name brands in many departments.
Prices
· Pert shampoo $.74 for 1.5 oz.
· Colgate tartar control toothpaste $.4 for 8. oz.
· Cheer laundry detergent $6. for 87 oz.
Overall Appearance
· Contemporary, fresh and modern.
· A high degree of class.
· Pleasant soft florescent and wrap around color-coded neon lighting.
Target conveys the impression of being an expanding store, which is on the cutting edge of first-rate business. My experience in Target was exceptionally satisfactory. The store emanates an atmosphere of greater quality than the typical discount department store. "'They all seem to be stunned by the immensity of the store, said Targets Rich Hachigian, the store team leader. `Theres a lot of oohs and aahs and head nods. Its kind of flattering.' "(Takahama). It is definitely on the right track and should be quite successful in many years to come.
K-Mart
I visited the Beaufort K-Mart on a Monday afternoon and found it to be quite deserted. It is no wonder why K-Mart is in their present predicament with the recent bankruptcy and the closing of several stores throughout the nation. "K-Mart reports $75 million dollar loss for period from Jan. to Feb. 7" (Merrick). The following is my personal observation of the store
Parking Lot
· Plenty of empty parking spaces due to the lack of patrons.
· Able to park fairly close to the door.
· Extremely messy with litter and carts not put away.
Storefront
· Very cluttered and busy looking.
· Unattractive cigarette disposal between in and out doors.
· Trashcan overflowing with garbage.
Entryway
· One automatic door for each entrance and exit.
· Particularly unfashionable facade.
· Small carpeted area, which needed to be vacuumed.
Cafeteria
· Little Caesar's Pizza and snack bar type food.
· Bad location with only one person working the counter.
· Tables and floor not clean.
Restrooms
· In the very back of the store and not easy to find.
· Only one sink, one urinal and two stalls.
· Generally dirty appearance with graffiti on the walls.
Departments
· Unorganized with one blending into the next.
· Badly neglected with merchandise in disarray and on the floor.
· No helpful employee present for service in most departments.
Employees
· Wearing only store smocks over the top of unmatched clothing.
· Busy conversing with each other and not offering assistance to customers.
· Somewhat friendly when approached, but not knowledgeable of product location.
Selection
· Neither wide nor limited, not great.
· Route 66, Manhattan and Knights Bridge shoes and clothing.
· Some name brands in various departments.
Prices
· Pert shampoo $.8 for 1.5 oz.
· Colgate tartar control toothpaste $.1 for 8. oz.
· Cheer laundry detergent $6.57 for 87 oz.
Overall Appearance
· Old fashioned and out of date.
· An over abundance of disorder.
· Unpleasantly bright florescent lighting exposed on the ceiling.
K-Mart exudes the aura of being a failing store which is on the brink of going out of business. There are several displays of discounted merchandise on clearance radiating an exceedingly bargain-basement atmosphere. If it could only capture a small amount of Target's fashionable modern feeling of quality it may still have a chance to recover.
Works Cited
Merrick, Amy. The Wall Street Journal. pB col ( col in) (Apr 1 00). Infotrac General Reference Center Gold. Park University, Mo. Article No A841565. Apr 00. http//pegleg.park.edu
Takahama, Valerie. "It's Hip to Be Cheap". Knight-Ridder/Tribune News Service. pK5 (August 16, 000). Infotrac General Reference Center Gold. Park University, Mo. Article No CJ64578. Apr , 00. http//pegleg.park.edu
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