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Reading in the business section in todays newspaper, we ran across an article written by Jim Suhr entitled, ?Panera Bread?s Fortunes Are Rising?. Being very familiar to some of us, as we frequent this establishment on a regular basis, it caught our eye. Even with the economy being down, as it is now with the war going on, Panera Bread has managed to stay on top and even continues to grow. This article shows how Panera has been growing in the not-so-fast food industry.
Panera Bread Company owns and franchises bakery-cafes under the Panera Bread and Saint Louis Bread Co. names. The company is a leader in the emerging specialty bread-caf category due to its unique bread combined with a quick, casual dining experience. The success of Panera is due to what Chairman and Chief Executive Ron Shaich has long preached increasingly sophisticated diners crave fresh sandwiches, bagels, salads, soups and pastries as an alternative to fast-food fare. Shaich co-founded Au Bon Pain Co. in 181, and he eventually built it into a 70-unit chain. In 1, the company acquired Saint Louis Bread Co., a 0-store Missouri chain Shaich saw as a gateway to the suburban market. Six years later, Shaich sold off the Au Bon Pain chain and other assets, using the proceeds to begin expanding the Saint Louis Bread concept. He renamed the chain and the company Panera Bread.
Shares of the Richmond Heights, MO company have soared in recent years. At $70 per share, Panera is trading at 50 times the estimated 00 earnings per share of $1.40. The stock is up 1% year-to-date, while the Standard & Poors restaurant index is up 10%. That makes Panera by no means cheap. The concept has a lot of momentum and Panera should be able to keep opening restaurants at an aggressive pace. With its combination of freshly made food, good service, and the right store locations, Panera in the past few years has apparently found a format customers like. Analyst predict there will be 1,500 Panera locations someday, which is triple the number of locations now.
One restaurant analyst suggested when the economy gets better that Panera will be one of the first places people will go to invest their money, because it is the best story in the restaurant business. It seems everywhere you turn there is a Panera Bread popping up on every corner. Shaich says he isn?t worried about how many stores will open; his only concern is doing the right thing. As Panera expands, its susceptibility to competitors will become clearer. But Shaich professes confidence. Starbucks competes for breakfast traffic but tends to boost Paneras sales when located nearby. Most of the Panera and Starbucks shops that we visited are within less than a mile of each other. One thing is for sure, consumers appetite for fast-casual makes the market leader Panera, a company to watch closely. And in the near future, its stock should reflect a winner on the rise.
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Our analysis of this article shows how Panera is educating the locals on a different product line by taking more market education than they expected. Customers also seem to be drawn to the freshness factor. One customer said, ?I?m not a fast-food gal, and I prefer this because it?s fresher.? Panera Bread is definitely at the top of its class, but still has some growing potential. According to competitive sales data, the bakery-cafes are now producing among the highest average retail unit volumes of any concept outside of casual dining. Further, since casual dining concepts typically require a significantly higher level of investment, Shaich believes Panera?s unit level return on investment is among the highest in the industry. We?ve noticed the bakery-caf industry is growing faster than other segments of the restaurant business. The growth is being pushed by the aging baby-boomer population that is looking for healthy alternatives to fast-food restaurants, and this is a great concept. The customers are asking for healthy food and now the entrepreneurs are listening. It?s a win-win situation for everyone.
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