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Topic 00 hotel data suggests that the international hotel industry is in recovery, whilst the US industry remains sluggish.
This research was conducted by Deloitte and smith travel research group. The parameters used to measure hotel performance in this report are Occupancy, Average room rate, and revenue per available room. All three of these parameters can be variables. The report suggested a positive variance over 001 in Europe, Middle East, and Asia. Where as in the United States all the three parameters showed a negative variance over 001.
I have also included a table which elaborates the data
Performance of Global Hotel Industry 00
Write my Essay on Hotel Industry remains sluggish for me
Occupancy Average Room Rate RevPAR
00 001 % Change 00 001 % Change 00 001 % Change
% % US$ US$ US$ US$
USA 5 60 -1.0% 8 84 -1.5% 4 50 -.5%
Europe 65 66 -1.7% 106 101 5.% 6 67 .4%
Middle East 61 58 5.% 8 86 -4.6% 50 50 0.4%
Asia 6 67 .7% 85 85 0.0% 5 57 .8%
Source International data HotelBenchmark Survey by Deloitte & Touche; US data STR
1.Primary data It is data collected first hand to solve a current problem at hand.
Secondary data It is already existing data, previously collected and already exists.
. Some Disadvantages of secondary data are
- collected for another purpose
- not tailor made for your research.
- May be outdated.
- It may suffer from inaccuracies.
- It may also be outdated.
. According to the census burea Pennsylvania had 1,87 hotels in the year 1, and by year 000, we only had 1188 hotels in the state, this shows a steady decline in the number of hotels over the last eight years. As a manager before I open a hotel in Pennsylvania, I would check on what exact geographic areas were the ones where the hotel business was adversely effected.
Chapter 5.
Direct approach is not disguised, the purpose of the study is known to the respondents, or is not a secret. Focus groups and in-depth interviews are forms of direct approach.
Indirect approach disguises the real reason the interview is being conducted. This is usually done when you suspect that the respondents will not offer their real opinions about an issue, or if you think that opinions will get tainted because of a strong opinion in the market or image.
Focus Group
Develop a focus group for regular hotel guests for Sheraton suites at the airport, because of steady decline of customer service scores for the housekeeping department.
Invite eight guests who stay at the same property more than ten times a year. To lure regular guests into this focus group, we have to make them understand that this group's idea will be used to make the hotel a better place to stay. All participants will be given a free weekend stay with family at the Sheraton during the survey.
Screening question How many times in a year do you stay at the Sheraton Airport in Philadelphia? Anybody no of nights is less than ten will automatically be ruled out for the focus group.
The moderators outline will be decided by the areas which are the most notoriuos for getting least scores in the housekeeping survey. The moderator needs to focus on those areas. The moderator will also ask the regular guests for some other areas which they think need attention besides the one pointed out in the bad customer service scores. In this manner they can cover almost all the ground.
Chapter 6
Content Analysis.
Five advertisements for lodging hospitality July 00 issue in which women are featured and the roles they portray.
1. Ad for sunbeam hospitality a woman as executive traveler using a hair dryer.
. Ad for CDW software solutions they lady is portrayed as a business manager in crisis.
. Ad for IBM where the woman is again portrayed as a business manager thinking for better business solutions.
4. Ad for Hilton hotels where the woman is relaxing on the beach along side another man.
5. America on line ad portrays a mother teaching her kids something on the internet.
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